----: BRANDING :----
A recognizable and popular brand is one of the most valuable assets an organization owns. 59% of customers favor buying products from brands they know.
By knowing your promise to a client, the challenge is delivering a clear and cohesive message to them overall channels.
If you have a startup, you are in the best position to make the foundation for your brand with the right message to take on your market.
If you have an established company, you can draw from existing customer experience to simplify your message for a completely improved brand strategy and identity.
No matter what phase your brand is in you have questions like what, how, and why inside you. We just want to bring all this unbelievable value to the surface, and package it into a clear important direction that will fix your position in the market and grow your business long-term. Effective brand strategy, identity design, and marketing will allow your business to:
1. Differentiate from the competition
2. Target the right people effectively
3. Communicate your story consistently
BRAND STRATEGY :----
The better you know and define your clients, the more you can tailor their experience with your brand message and marketing. We outline your general target audience demographic, then develop particular buyer personas that provide more detail about their values, lifestyle, motivations, pain points, and more. These are the specific people you want to be speaking to succinctly with all your brand communication.
Are you addressing your audience in the right way? People seek authentic brands with a clear story supported by an appropriate voice and tone that speaks to them. Every brand has a unique communication style that should be consistently practiced over time. We assist define a brand voice for your style, point of view, and personality. Also, we show you how your brand’s tone can change depending on the type of message and the audience being targeted.
Your business needs concise and impact brand messaging that captures the essence of your brand, and the value it provides to your consumers. Your overall story should grab attention and elicit an emotional response. We can craft a unique tagline or slogan, mission statement, value propositions, and an overall brand story you can use on your About page which studies show is one of the most visited.